Chick N Max names business development VP

Brenda Elpers, VP of business development.

Wichita-based Chick N Max, specializing in almond-wood smoked chicken and wings, sandwiches and tenders, has named Brenda Elpers VP of business development.

“I’m absolutely thrilled to welcome Brenda to the team,” CEO Max Sheets said in a company press release. “Her deep knowledge and broad franchise industry experience will no doubt add immediate value as we continue to guide our brand’s continued growth.”

Prior to joining Chick N Max, Elpers served in various business and franchise development roles for several brands, including Smashburger, Growler USA, Camp Bow Wow and Mathnasium. During her tenure at Smashburger, the burger chain grew from 75 units to 350 units.

“This is an incredible opportunity with a remarkable brand,” Elpers said in the release. “The excitement around this brand is unparalleled — from the dedicated corporate team and franchisees to the extremely passionate customers. I look forward to being part of Chick N Max’s continual success.”

Elpers’ appointment comes at a time when Chick N Max is looking to expand across various parts of the Central and Southeastern U.S. With three corporate-owned restaurants already serving throngs of customers throughout Wichita, Chick N Max intends to double its footprint by the end of next year and open as many as five restaurants each year thereafter.

In the past several months, the chain has signed 25-unit area development agreements in Kansas and Texas, as well as a three-unit deal in Sioux Falls, South Dakota.

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