Thread promotes head of business development


Betts joined Thread as head of business development in 2015 from Selfridges, where he was buying director of menswear.

Kieran O’Neill, CEO at Thread, told Drapers that Betts’ promotion comes as the business “is expanding both buying and brand partnerships across menswear and our rapidly growing new womenswear service”. He said that over the last year, the service has grown its range by 60% year on year to 120,000 options.

“Most of that came through signing great new brands and multi-brand retailers to the platform,” he said. “We’re aiming for similar growth this year led by Terry’s team.”

O’Neill added: “Terry has had an incredible impact on Thread, building out a diverse range of quality partners, from Selfridges, End and Mr Porter, to Cos, Whistles and Marks & Spencer. Our customers come to Thread to get new ideas for what to wear, personalised to their appearance, style and budget. A wide, quality range is critical in being able to offer this hyper-personalised experience.”

Thread launched womenswear onto its platform in February 2021. Womenswear brands introduced onto the site include Me+Em, Prada, Ganni, French Connection, Little Mistress, Hobbs, Chi Chi, and Oliver Bonas, among others.

Thread was founded in 2012 by O’Neill, and chief technology officer Ben Phillips. The company is currently backed by H&M Group, computer programme company DeepMind, and investment service Balderton Capital.

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