New jobs as AI tech firm expands into Staffordshire

A company which specialises in making data and Artificial Intelligence (AI) software simpler has launched a new base in Staffordshire.

Perfect Virtual educates businesses around the world about how “data-led choices” can help to increase their profit margins.

For the last two years, the company has been working with a variety of organisations – from small and medium-sized enterprises (SMEs) to larger multinational businesses – helping them to save thousands of pounds.

Now Perfect Virtual founder Rohit Parmar-Mistry is bringing the business model to his hometown of Burton to help support the growing industry in the Midlands – and creating four new jobs in the process.

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Rohit said: “There are a lot of universities offering AI for business courses here in the Midlands and we have a wealth of experienced individuals. However, there aren’t that many companies offering graduates the opportunity to use their expertise, so many are moving away to use their skills in other areas.

“I want to change that and help people to understand more about the technology which is helping businesses to drive sales and raise profits. By offering more graduates the opportunity to keep their skills here in Staffordshire we hope Perfect Virtual will help raise awareness of this game changing technology.”

AI in business refers to the use of intelligent computer software to provide predictions to boost revenue, improve customer experience, increase productivity and drive business growth.

Perfect Virtual uses a range of specialist software which analyses a business’ data to look at ways that it can be more productive and boost profits. It identifies the best lead generation opportunities, who to target and how to convert sales.

Now the company wants to help more local businesses to feel the benefits of AI and data services.

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Rohit, who started the company in 2017, said: “Perfect Virtual focuses on specific business outcomes to drill down and pick the right leads to maximise the most amount of revenue and profits.

“We are able to show businesses an in-depth analysis of their clients, products or services in real-time. This information is invaluable in making the right decisions to maximise revenue and profits.”

He added: “The service is popular in America where it is very common place but we find the approach here in the UK is still relatively new.

“Unfortunately, there are misconceptions around it being too difficult to do and only reserved for multinational companies. This couldn’t be further from the truth.”

Read More: New jobs as AI tech firm expands into Staffordshire

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